Marketing made simple.
About Me
I’m a strategic marketer with 7 years of diverse industry experience. I’m a storyteller at heart. I work with tech companies of all sizes to help them execute their marketing needs, define their value, and connect with their audiences through case studies, social media, and content.
Work
I’ve got you covered. I’ll help you create case studies, draft an email campaign, spin up a newsletter, build out your blog, optimize your site for SEO, develop data sheets or whitepapers, boost your social media presence, or write copy for your website.
EdTech
Case Studies
Case studies for PeopleAdmin, an HR SaaS product. See two favorites here and here. Check out a video compilation here.
EdTech
Hardware
Case Study
Technical case study for Engage Communication, Inc.
EdTech
Event Video
Event recap for PeopleAdmin. Filmed and edited.
Software
Spotlight Video
Company spotlight for NotedSource. Wrote and performed voiceover, sourced and edited video.
EdTech
Promo Video
Event promo for PeopleAdmin. Filmed and edited. Owned PeopleAdmin’s LinkedIn and Instagram 2023-2024. Grew followers 8% in 9 months and increased website conversions.
EdTech
Blog
Blog for PeopleAdmin. Owned weekly posts from 2021-2024.
Non-profit
Social Media
Owned and completely overhauled the social media presence for The Buckley School (a private elementary school in Manhattan). Created branded graphics, built a daily presence, and made it into an important admissions marketing tool.
EdTech
E-book
Data analytics e-book for PeopleAdmin. Researched, written, and designed.
EdTech
Non-profit
EdTech
Product Video
Product spotlight for PeopleAdmin. Sourced footage and edited.
Website
Redesigned website for The Buckley School with video footage that I shot and edited
Landing Pages
Wrote copy for all landing pages on PeopleAdmin’s website during complete website redesign
Developer Tools
Case Study
Technical case study for AuthZed, a cloud infrastructure company.
Membership Network
Social Media
Ran social media (LinkedIn and Instagram) for The Post, a private membership network group.
Developer Tools
Case Study
Technical case study for AuthZed, a cloud infrastructure company.
Ops Software
Case Study
Case study for Woven, a multi-location management tool.
E-Commerce
Blog
SEO-friendly blog for Giftogram.
Additional
Delivered ghostwritten LinkedIn posts and blog posts for a large business process management organization
Wrote monthly sales email campaigns, marketing emails, and a monthly newsletter for PeopleAdmin
Wrote and edited bi-annual printed alumni magazine for K-9 private school
Created brand guidelines for a research tech startup
Performed branding work for D2C product startup
Wrote and designed data sheets for a large SaaS organization
Wrote and designed print magazine ad for a telecommunications company
Wrote, designed, and edited admissions lookbook for K-9 private school
Services
Case Study Package
Customer interview. SME interview. 2 rounds of revisions. Delivered fast.
$3,200 per case study.
$2,800 each for 3 or more.
Work With Me
Reach out for a single project, an hourly engagement, or a long-term partnership. We’ll develop a custom plan that works for your needs and your timeline.
Director of Brand Operations & Programming, The Post
“Working with Ellie feels like having a strategic partner. Leading up to our startup’s annual Summit, she demonstrated an exceptional ability to understand and articulate the unique spirit of our customers and our brand voice. Her copy didn't just describe events—it captured the energy and transformation happening in the room. Her proactive communication style and ability to manage and flexibly operate within new workflows made her an invaluable asset during a critical growth period for our organization.”
CEO, Spot Gardening